“'Everyone thinks of changing the world, but no one thinks of changing himself'”  Leo Tolstoy

Through their unique collaboration, Jo Lefson and Pigcasso aim to draw widespread awareness about the devastating effects than animal agribusiness has on the environment. Intensive animal farming production is arguably the leading cause of climate change - and where most pressing issues in the World seem impossible for an individual to influence change, climate change is one that we each can change - simply by choosing what we eat. The most effective action that any individual can take to reduce greenhouse gas emissions and to directly reduce climate change is to adopt a plant-based diet. This act will also reduce wide-scale animal cruelty and motivate agribusiness to introduce sustainable alternatives to their existing meat and dairy products.